Special planning | Large development paths Different from foreign food and television content analysis

Special planning | Large development paths Different from foreign food and television content analysis

There is no border of food, and the love of delicious food makes food a popular theme of global film and television.Many foreign TV show producers make full use of the advantages of channels such as television, new media and other channels, and combine the diet and life concepts of ordinary audiences to produce food programs with practicality and entertainment.Among them, we can refer to our reference creative and experience.

United States: Industrial development

In the 1950s, food programs appeared in the United States.So far, such programs have not only evolved into independent types, but also combined with major TV networks and video platforms to form a unique cultural industry.

One of the most famous is Martha Stuart, “Housekeeping Queen”. Her food cooking show “Martha’s Kitchen” continued for more than 20 years.The show combines radio, magazines and dozens of books to promote life creative techniques such as cooking and storage global.In 1999, a company named after Martha Stewalt was listed on the New York Stock Exchange. In 2001, the company’s annual income was nearly $ 300 million, and Martha Stuart himself held 63%of the company.This industrialized development method has almost become the established ideas and directions of American food programs.

After more than half a century of development, the attributes of the life guidance of American food programs have gradually weakened, and they focus on entertainment attributes.Today’s food programs are no longer the episode of filling the blanks in the morning, but firmly occupying the golden period. There are even special food channels for audiences who love food to watch.Among them, the most well -known is the Food Network, which is a channel consisting of multiple food programs. It is 24 -hour uninterrupted to play food, cooking programs and related information, and conduct offline activities through exclusive websitesTo enhance the interaction between the audience and the program, its users have covered nearly 100 million families in the United States. They have distributed networks in Canada, Australia, Singapore, the Philippines, Thailand, France and other countries and the Caribbean region.

The style of food programs in the United States is diverse. At present, it can be roughly divided into three categories: cooking programs for life guidance, performance of performances, and plot -based gourmet reality shows.

Performance food variety shows are “Hell Kitchen”, which was broadcast in 2005. Several apprentices followed the famous chef Gordon Ramqi from the UK to learn cooking. In the end, the winner can get a joint operation with Gordon RamziRestaurant rewards.Gordon Ramzi has won the Chef Michelin seven times, but even more famous is his hot temper and a professional commentary.In addition to the dazzling food, the setting of suspense, the contradictions and conflicts of the dramatic, and the evaluation of the chef’s “poisonous tongue”, all of which are the core highlights of the show.”Hell Kitchen” was successfully broken after the broadcast, and it has been produced for 20 seasons so far.

“Top Chef” is also a draft -based gourmet program. Each period of participants need to use the prescribed budget to complete the entire process of cooking from the specified budget to the cooking.It is the contestant to state the mood or understand the food to the camera.This form allows the audience to understand the players more directly, integrate into the atmosphere of the game faster, and also highlight the tension of competition.

Most of the food programs in the United States pay attention to visual effects.For ordinary audiences, the cooking process may be trivial and boring, and it must be visually broken from the sense of dullness.The director of the show will use rich and flexible shots, fast and gorgeous editing of MV -style, and exquisite light to make common food and cooking process.

Japan: Variety Microee Rise

Affected by Chinese food culture, the Japanese value the “color, type, taste” of the dishes.Therefore, Japanese food programs will highlight the attractive dishes with exquisite lens language to stimulate the appetite of the audience.

The Japanese film and television entertainment industry is developed, and food programs combined with celebrities have emerged.Fuji Television, Japan, took the lead in launching “SMAP × SMAP” hosted by the popular group SMAP, which created the gourmet programs.The show is mainly interviews with interviews and short drama performances, and unspoken game competition.Each episode of the show will choose a high -end restaurant, inviting well -known artists and hosts to evaluate food together.Zhongjuzhengguang in the SMAP group is usually presided over. Kimura Takuya, Toriaki, Shina Shinwu, and Kusaru are cooking dishes as chefs.As the most popular group in Japan at that time, the personal experience of the host and the chefs was also one of the highlights of the show.Since its launch in 1996, the ratings of “SMAP × SMAP” have been red all the way. Until 2016, the SMAP group announced the dissolution, and the members developed their own development. “SMAP × SMAP” also ended in a regret of the audience.

Probably because “SMAP × SMAP” is too successful, and later parties cannot surpass it. In recent years, Japanese food variety shows have not appeared in new works that can attract widespread attention.However, the food -themed TV series produced by major TV stations in Japan gradually broke out and was loved by global audiences.The most representative of these is the “Lonely Gourmet” that has been broadcast in the tenth season.After completing the work of the protagonist, the head of the protagonist Inoue will concentrate on looking for the inconspicuous shops on the streets and alleys, with joy and food unpredictable.The restaurants appeared in the play are real. In the special features of each episode of the positive film, the audience can also see the crew visiting the small shops in the play, interviewing the boss or chef, and listening to their understanding of food, as well as restaurants and dishesHistorical origin.

In addition to “Lonely Gourmet”, “Late Night Cafeteria”, “Hedo Wine”, “Tokyo Hotel” and other food -themed Japanese dramas have also achieved good ratings and reputation.

South Korea: Variety is core, supplemented by food

The Korean entertainment variety show has developed rapidly in recent years, and the original program model has exported multiple countries.However, there are not many traditional Korean food programs. Most of them are entertaining food programs. They just use food to connect the plot of the old affairs and give full play to the entertainment attributes of the show.

Comedy TV’s “Delicious guys”, the four -person team of the four -person player is formed by the funny artist Kim Jun -hyun and Liu Yan. Each issue visits 1-2 restaurants to share the latest food.As a funny artist, the four hosts are very exaggerated, and they often try some “wonderful” diet.The exaggerated facial expression and the interaction between the host and the four people are the biggest highlights of this show.

Bai Zhongyuan, a chef, is a frequent visitor to Korean food programs. He has a sense of variety and outstanding affinity.His centered on “Street Food Fighter”, “Bai Zhongyuan’s Three King of Heaven” and “Family Cooking Teacher” and other variety shows are very popular.Bai Zhongyuan’s criticism of food is very professional. It can explain from multiple perspectives such as ingredients, humanities, history, etc. The food and restaurants that appear on his show often become the first choice for diners.

In addition, due to objective restrictions such as geographical conditions and the current situation of agriculture, the types of food and cooking methods in Korean diet are difficult to say, so food programs also need to adapt to local conditions, and grow and make up for shortness.For example, “Three -o’clock Meal”, the show invited guests to the countryside, using organic ingredients, and solving three meals a day with their own hands.In addition to cooking food, the guests must also be responsible for the planting and harvesting of crops, and make kimchi or brewing in the appropriate season to fully experience the labor life of rural areas.

The determination of this show is to let the guests and the audience put down the pressure of urban life together, get close to nature, feel the hard work of rural life work, and realize that it is not easy for a porridge and a meal.Interestingly, guests who participated in this “slow variety show” often complained that the rhythm of the show was too boring and felt that no one watched it;Vulgar, also won several heavy awards such as the tvN tenth anniversary variety show.The reason is probably because the audience always resonates with the real but bland “human world” story.

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